This post is a little out of my niche for Saved By Grace, but recently I have been getting random pitches from companies and I think it is important that companies know how to work with bloggers. Blog posts as an avenue to get your products out there are a fairly new and exciting way to generate what I like to call 'buzz', but there are several ways that work better than others when approaching bloggers.
Photo via flickr by india.ca
Now, I don't want to sound like I am an expert, this is just what I have observed in my time doing product reviews.
Please, for love love of Bob, greet me with my first name
My first name can be found on the sidebar in my "About Me" section. It is so important to me to be greeted as if I am a person, not a blob on the blogesphere. I often ignore pitches from companies that put things like "Dear Blogger", "Greetings Saved by Grace blog" and "Blogger,". It seems so impersonal and if you want to form a potential relationship with me to promote your products, please at least find out my name.
Seriously consider doing a giveaway for my readers
I know it is a bit more costly to consider doing an additional item for giveaway, but I can tell you it will be much more effective. My readers are more interested in reading about a product I am giving away than just what is essentially to them a sales pitch with nothing in it for them. Plus, think about it this way, if you give away a product, you might create a potential customer in the future because they already think favorably of your company. Also, please don't tell me you will send me a small sample for review, but offer some huge prize package for my readers. Blogging is my job, I take it very seriously and I deserve to be compensated fairly for taking the time to write up a review.
If you like my work on your review, please consider telling other companies
If I do a good job, please consider telling others about my work. I would LOVE to also have an ongoing relationship with a company as well and I am totally open to more projects with your company. Don't be afraid to keep me around.
Please, take the time to read a few posts on my blog
I would really love it if you would take a peek at my blog before deciding to pitch me. That way, you can see if my blog's readers and myself would really be interested in finding out about and reviewing your product. I like to try to stay in my niche, so make sure I am a good fit for you. It works out to your advantage as well. Think about it. If a blog's main readers are men for example, would it make sense for the blogger to post a review on a new line of makeup?
I really appreciate it if you treat me like a human being
I have developed some wonderful relationships with PR firms and people selling products simply because they went out of their way to add some character to their pitch. They talked to me about anything from current weather to my love of blogging. I have even spent hours on the phone getting to know the people behind the screen/email and it made me that much more excited about writing up their review post. I love to make connections with people. It is part of the reason I started blogging in the first place.
If you decide for what ever reason to not go ahead with a product review, please let me know
I have had companies that were eager in pitching me, we almost got to the post, I had sent them my address for the product to be shipped to and then silence. There is nothing more disappointing than having this happen. I totally understand if you changed your mind, or ran out of products available for review, but please just let me know. It means a lot and is highly professional to do.
If I write up a review for you, I would love it if you would promote it
I spend a great deal of time promoting my blog posts and reviews, but if you really want a ton of people to see it, lets work together. Promote my post on your social networks as well!
Bloggers, Could you weigh in on this and let others know what also makes a product review run smoothly for you?
I hope I have helped some PR firms and companies understand how to more effectively work with bloggers. We want to work with you! We really do! We just need some better communication, that's all!
If you are a PR firm or a company reading this and you would like to have a product review on my blog, feel free to contact me at firstname.lastname@example.org
I promise I don't bite!